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Leaders in Brand Transformation™

World Paddle Canada

We were honored to be chosen to develop the identity and collateral for the 2008 World Paddle Championships, held in Calgary, Alberta in August 2008. A first time event on North American soil, Paddle (also known as Padel Tennis) is an extremely popular sport played in Latin America and Europe, and just beginning to make break throughs in Canada and the US. Paddle is a Hybrid sport between tennis and squash, and is most often played outdoors in a fully enclosed glass court.
In addition to the branding work, RFX also helped to develop a media and sponsorship strategy.  


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