Strong Foundations: A Case Study in Brand Leadership

From manufactured homes to industrial-grade modular structures for the oil patch, Winalta is emerging as a stand-alone leader in its class.

CHALLENGE
Winalta engaged RFX to create a strong corporate identity and communications platform that could resonate with different audiences and stakeholders while functioning as master brand to its business units, which included community development, home manufacturing and oilfield structure rentals.

SOLUTIONS
Starting with a strong and dynamic identity, RFX developed simple brand architecture for its business divisions and products. The brand system was then applied to the communications platform, which included marketing and digital communications.

Before

After

Identity

RFX crafted a distinctive brand identity based on themes of inclusion, vision and spatial planning. A simple brand structure was architected for its business units.

---

 

Website

RFX organized, designed and developed a robust website to clearly communicate the distinction between business units, house extensive content and enhance the brand. With traffic reaching up to *** visits month, it has been a driving force behind the company’s marketing, PR and investor relations efforts.

---

Investor Relations

RFX planned and developed printed and electronic Annual Reports that engage current and potential investors and highlight key accomplishments and achievements.

---

Tradeshow Display

RFX Designed and built a simple tradeshow system with interchangeable banner hardware (for mulitple divisions), podium and multimedia kiosk.

---

Community Branding

Community identities were designed that capture the promise of the community and appeal to the demographic.

Copyright © 2010  |  RFX Brand + Communications  |  All Rights Reserved