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Reaping the Benefits: A Case Study in Brand Activation
A world leader in sulphur and micronutrients technology, Tiger-Sul manufactures products for the Agricultural, Organic & Turf markets worldwide.
CHALLENGE
Competition in the crop input manufacturing market is fierce. To come out on top, Tiger-Sul needed a clear and relevant communication platform in order to cut through the clutter and achieve desired sales results.
SOLUTIONS
RFX was instrumental in strategically organizing both Tiger-Sul’s corporate and product brand architecture, and applied clarity and systematic order to a previously complex family of brands. In addition, RFX developed a strong and unified communications platform, which has laid a strong foundation for effective ad campaigns and marketing communications.
- Brand Architecture
RFX developed a simple clear structure to Tiger-Sul’s product brands and continues to apply systematic order to new products and performance branding.
- Integrated Advertising Campaigns
Developed integrated ad campaigns that instilled confidence, enriched the brand and boosted sales.
- Marketing Collateral
RFX created printed marketing collateral with vivid imagery and strong messaging to reinforce Tiger-Sul’s brand promise.
RESULTS
As a result of strong brand positioning and platform, Tiger-Sul continues to enjoy high levels of awareness and brand preference from customers.
Top of Page“We have seen a significant increase in sales over the past few years, we feel that RFX has certainly been a major contributing factor, and look forward to maintaining an ongoing relationship”.
Jeff Ivan
Business Development, Tiger-Sul