- Short Stories
- Innicor Subsurface Technologies
Innicor Subsurface Technologies
- In 2000, we were asked to develop a new trade name for a start-up Calgary Oil tool company, formerly called Core Oil Tools. The result was the name Innicor (innovation to the core) which was unique and descriptive of their business offering. In the years that followed, Innicor succesffuly grew to 3 divisions with 100 plus employees and offices around the world. became publicly listed on the TSX, and were subsequently purchased by BJ Tools. Through the years, we have developed their website, tradeshow material, Annual Reports, marketing collateral and complete brand architecture.
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