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Focused on Growth: A Case Study in Brand Clarity
What started as a handful of consultants has grown into a vast network of Agri-Coaches, Aggregators and Grain Marketers who help farm operations and Agri-Retailers improve growth and profitability.
CHALLENGE
As Agri-Trend’s corporate structure and service offering expanded in diversity and complexity, the company needed an identity platform that clarified the many facets of the company. They also needed marketing communications and tools to drive awareness, connect with their audience and generate leads.
SOLUTIONS
RFX strategically designed the restructured Agri-Trend Group of Companies, beginning with a comprehensive brand architecture. With a strong and simple brand system in place, RFX developed compelling touchpoints, print collateral and websites that effectively carried the message of the enhanced brand to its various audiences.
- Corporate Brand Identity
Contemporary and relevant logo designs and identity platforms, including re-brand of existing ATAL identity and integrated design system for new Agri-Trend companies. -
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- Brand Architecture
Strategic design and organization of corporate, product and service brands that leverages brand equity, and enhances clarity and professionalism in the market.
- Website Development
Integrated design and functionality concepts that inform and engage end users while empowering clients to easily manage content.
- Print Collateral
Targeted communications that compel and persuade audiences with clear messages and visually impactful concepts.
- Display Systems
Scalable tradeshow displays that get noticed and enhance credibility.
- Direct Marketing & Advertising
Compelling print advertising and targeted campaigns that garnered results.
RESULTS
Top of Page“Much of our brand restructuring’s value was internal. It has helped our people understand and communicate our value proposition. We’ve also seen great results in our marketing efforts. We’ve garnered more respect and credibility, which has played a key role in sales.”
Rob Saik
CEO, Agri-Trend Group of Companies