All brands have an expiration date.
Reconnect with audiences
Park your brand in the stalls of irrelevance or keep it idle for too long and you run the risk of slipping further away from your customers’ hearts and wallets. As an award-winning leader in brand transformation, RFX specializes in the art and science of rebranding. We create visual systems and creative communication platforms that reconnect brands to external audiences and reignite loyalty and performance in internal stakeholders.
How can rebranding directly help my bottom line?
It’s simple. Rebrands are a symbolic measure of growth. While some companies outgrow their current brands, others develop an updated brand so they have something to grow into. People are drawn to new, relevant ideas, and your brand is the foremost outward expression of what you stand for as an organization. By demonstrating a strong outlook on future business, you demonstrate your longevity, sustainability and credibility in the minds of audiences.
Rebrands aren’t neccessarily dramatic overhauls. Often they are simply an update to the visual signature ‘look’ of a company. We are experts in helping to find the proper balance between ‘new’ and ‘historic’. Maintaining your existing brand equity while adding the opportunity to win new audiences is the ultimate outcome of a successful rebrand.