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Leaders in Brand Transformation™

Archive for the ‘Marketing’ Category

Great Brands don’t suck

June 16th, 2010 by Dan Bergeron - Filed Under: Brand Experience, Brand Identity, Marketing

I recently attended the Art of Marketing (#taom) conference here in Calgary, and had a chance to take in some amazing speakers discussing the latest in marketing trends and creativity. One of the thoughts that stuck with me was ‘The path to building a great brand starts with not sucking’. Yes folks, I also believe it is just that simple. You can only live behind a veil of beautiful design for so long until suckiness starts to ooze through if you aren’t sincere in your actions, and committed to providing quality in both your product and your customer experience.

Thanks Art of Marketing!

Stand up for soda!

November 6th, 2009 by Dan Bergeron - Filed Under: Brand Experience, Brand Positioning, Marketing

I came across this video, and was truly inspired by the underlying message. It’s a story about John Nese, a California entrepreneur who runs a “soda pop stop”, and specializes in carrying a huge selection of Soda’s brought in from all over the USA and around the world. He’s really keyed in on the magic of branding, and the art of differentiation, and most importantly, has realized that he doesn’t need to compromise to be successful (you won’t find Pepsi Cola on his shelves!). Rather than trying to be something to everyone, he’s found success as a niche business, all while supporting other niche businesses. Very cool.

Ready for take-off.

October 8th, 2009 by Dan Bergeron - Filed Under: Client Success, Creative Campaigns, Marketing, RFX News

We’re excited to announce the launch of our newest program, BrandPilot™. BrandPilot™ is designed for small to medium organizations who don’t necessarily have a marketing leader within their organization. With this program, we assume the role of marketing guru for you, and build a thoughtful marketing strategy for your company, and then execute the nitty gritty details of it throughout the year.

What’s really exciting about this program for our customers is that we provide the service on a fixed fee monthly basis, so all of your costs (marketing, strategic, interactive, branding, writing and so on) are amortized throughout the year. Fixed costs can be critical in helping to smooth out budget wrinkles which can make effective market timing difficult, and gives you a steady partner to focus on your marketing initiatives (both on and offline) while you focus on the other parts of your business. Check out more info on the program by clicking here!

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