background image

Leaders in Brand Transformation™

Archive for the ‘Interactive Branding’ Category

RFX Launches new website for Infinity Oilfield Services

July 6th, 2011 by Dan Bergeron - Filed Under: Client Success, Interactive Branding

We are pleased to announce the launch of a new website for our friends over at Infinity Oilfield Services. This comprehensive redesign represents an enhanced focus on their core service offering of water movement and management as well as remote access equipment. You can check it out at http://www.infinityoilfield.com

Another Champion Brand is Out of the Gate and On Track

May 10th, 2011 by Dan Bergeron - Filed Under: Brand Identity, Brand Positioning, Client Success, Interactive Branding

In 2010 the Calgary BMX Racing club reached out to RFX for help towards a long overdue refresh of the club’s identity. As a local not-for-profit, youth & adult, male & female, sport organization, celebrating their 30th year of operations, the club desperately needed an identity that both captured the essence of the sport and had convincing appeal to their broadening demographic of participants.

The new identity needed to work towards both modernizing the club, and promoting the 2010 Provincial Grands & Alberta Championships – the sport’s premier provincial event that Calgary BMX Racing was chosen to host.

Drawing upon the diverse talents of our team, RFX was very enthusiastic about taking the project on, and offered our services for nothing more than in-kind support.

Art Director, Bryan McCloskey’s past experiences in skateboarding apparel design strongly contributed to striking the right tone and balance of the new logo design, combined with a custom illustration (by Jason Klapak also of RFX) in the form of a promotional poster, cemented an exciting new creative identity platform for the club.

Response to the poster and new identity was overwhelming and helped Calgary BMX Racing present the best-attended and most successful BMX event ever held within the province of Alberta. Lance Mottershead, president of Calgary BMX Racing commented; “the on-point reinvention of the identity greatly advanced recognition of our club and brought a legitimacy to sport that hasn’t been recognized since it’s inclusion in the 2008 Beijing Summer Olympic Games”.

In early 2011 RFX was once again engaged to further broaden the Calgary BMX Racing brand by completely rebuilding the club’s stale and ineffective website.

Launched May 1st, the new website is proving to be a most effective information tool for both new recruits and returning club members. With vastly improved functionality, clean interface and intuitive navigation, the Calgary BMX Racing website sets a new standard in not-for-profit sport organization communications.

A Few Websites by RFX

January 5th, 2009 by Dan Bergeron - Filed Under: Interactive Branding

We have been asked on several occasions to provide a list of websites we have developed recently, and since we are part-way through the development of our new website design, I thought we would add a quick post to our temporary site with most of our recent web work.

Look for our new website coming early 2009!


Agri-Trend Agrology Ltd.
165 page + Shopping Cart
Launch Site
Agri-Trend Aggregation Inc.
User Only Downloads
Launch Site

Blue Horizon Energy Inc.
Launch Site
Bronco Drilling Services Ltd.
Online Resume Submission
Launch Site

Canadian Chiropractic Examining Board
Bilingual Site
Launch Site
Dynamic Risk Assessment Systems Inc.
User Only Downloads
Launch Site

EPT
User Only Downloads
Launch Site
Hudson LLP
Launch Site

Innicor Subsurface Technologies
Launch Site
North American Consulting School
Launch Site

Sirrus Solutions
Launch Site
Spira Data Corp.
ROI Calculator
Launch Site

Taurus Technology Inc.
Launch Site
Winalta Inc.
80+ pages
Launch Site

Revamped Website Latest Asset for Concord Well Servicing

May 5th, 2007 by Dan Bergeron - Filed Under: Client Success, Creative Campaigns, Interactive Branding

RFX is excited to announce the launch of a new website for Concord Well Servicing, one of our flagship clients. In the works for the past 6 months, the new site features loads of new content, a fresh new look, and new functionality so content can be effortlessly managed internally.

concord-screenshot.jpg Concord’s unprecedented growth in the last year saw them grow from 53 rigs to 140 active rigs through the acquisitions of Grizzly Well Servicing, Poncho Well Servicing and Hi West Well Servicing, making them one of the largest and most distinguished well servicing companies in North America. This new growth called for a new approach to the website and an overall update from its last major site implementation in 2002.

This latest asset for Concord Well Servicing features a robust content management system, allowing a multitude of users to easily update rig inventories, news and career postings from anywhere in the world, anytime, all administered from a central location. This means a quicker reaction to changing information, and regularly contributed new content to keep the site relevant and accurate.

In addition to the content management system, the site features a new contextual user navigation, downloads section for video and other assets, as well as a greatly improved Rig Inventory display and management system.

Concord Well Servicing is a Subsidiary of Calgary based CCS Income Trust (TSX: CCR.UN). Concords’ new site can be viewed at www.concordwell.com.

«
»

Top of Page