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Leaders in Brand Transformation™

Archive for the ‘Creative Campaigns’ Category

Ready for take-off.

October 8th, 2009 by Dan Bergeron - Filed Under: Client Success, Creative Campaigns, Marketing, RFX News

We’re excited to announce the launch of our newest program, BrandPilot™. BrandPilot™ is designed for small to medium organizations who don’t necessarily have a marketing leader within their organization. With this program, we assume the role of marketing guru for you, and build a thoughtful marketing strategy for your company, and then execute the nitty gritty details of it throughout the year.

What’s really exciting about this program for our customers is that we provide the service on a fixed fee monthly basis, so all of your costs (marketing, strategic, interactive, branding, writing and so on) are amortized throughout the year. Fixed costs can be critical in helping to smooth out budget wrinkles which can make effective market timing difficult, and gives you a steady partner to focus on your marketing initiatives (both on and offline) while you focus on the other parts of your business. Check out more info on the program by clicking here!

Really Great Re-Brands

October 7th, 2009 by Dan Bergeron - Filed Under: Brand Equity, Brand Experience, Brand Identity, Creative Campaigns, RFX News

Most awards in the agency world honour outstanding achievement in creative direction, advertising concept, campaign effectiveness and so on. There aren’t too many that honour excellence in Re-Branding, but I was lucky to stumble upon a great resource and organization dedicated only to reviewing the merits of re-brands. The site is rebrand.com, and if you review the winners categories, you will find some amazing examples of very successful (and creative) rebrand efforts. Thanks rebrand.com!

A Stimulating Recruitment Effort

October 5th, 2008 by Sam - Filed Under: Brand Positioning, Creative Campaigns

To stay ahead, Hudson LLP Chartered Accountants faces the constant challenge of recruiting the industry’s best in up and coming talent. This means placing a big emphasis on campus recruitment. Recognized as one of Calgary’s Best Places to Work, Hudson has an engaging culture and a lot to offer articling students, so when RFX was asked to develop a recruitment campaign, we had a nice head start.

After looking at the big picture, it seemed obvious that the very thing the average student relied on to get through classes was also the perfect symbol for Hudson’s energizing culture and value proposition. With an Energy Drink as a tested creative platform, RFX built a rich set of marketing collateral around the message of “stimulate your career” that conveyed the essence of their brand and resonated beautifully with their target audience. Having just launched the campaign in September ’08 the results are already in with increased attendance at information sessions and resumes to sift through. (We have an idea of what the client will be drinking in the coming months).

Business Intelligence Provider seeks even greater Brand Intelligence

July 30th, 2007 by Dan Bergeron - Filed Under: Creative Campaigns, RFX News

News of good work travels fast. On the heals of our successful launch of Spira Data’s new corporate website, Sirrus Solutions, a professional services provider of business intelligence (BI) solutions, has chosen RFX to enhance its online presence. With the objective to promote a strong call to action, RFX will be updating and refocusing Sirrus’ messaging around its new flagship product, while modernizing its look and functionality in an effort to reflect the company’s technical sophistication and human approach.

Sirrus Solutions is a boutique provider of Business Intelligence applications and custom designed systems. Their primary focus is empowering users with powerful and flexible solutions for information access. Sirrus Solutions’ Business Intelligence systems provide operational insight for companies of all sizes. Sirrus Solutions is based in Calgary, Alberta.

Spira Enlightens Oilfield With Help From RFX

June 5th, 2007 by Sam - Filed Under: Client Success, Creative Campaigns

With a budding list of customers and Value Added Resellers, Spira Data Corp., a provider of wireless field ticketing solutions, engaged RFX to help leverage their sales program and increase brand equity in the market.

First order of business was to identify and articulate Spira’s brand promise. This meant distilling the essence of the brand’s benefits that customers could expect at every interaction in a few succinct sentences. The result led to the corporate battle cry of Data is our passion, success is our standard™.

Next, RFX developed a creative platform around the theme of Enlightenment from which to communicate the brand promise and to infuse personality into the brand. An integrated and targeted advertising plan, consisting of print, online and out-of-home media, was established and focused around directing traffic to a campaign-specific micro site (www.wirelessfieldticking.com). Preliminary results are promising, with the microsite already driving a significant increase in traffic to Spira’s corporate site.

As a leader in its industry, Spira’s automated ticketing software provides the energy services industry with a reliable wireless and paperless field ticketing system that streamlines business processes and delivers immediate benefits to its customers’ bottom line.

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