The new identity needed to work towards both modernizing the club, and promoting the 2010 Provincial Grands & Alberta Championships – the sport’s premier provincial event that Calgary BMX Racing was chosen to host.

Drawing upon the diverse talents of our team, RFX was very enthusiastic about taking the project on, and offered our services for nothing more than in-kind support.

Art Director, Bryan McCloskey’s past experiences in skateboarding apparel design strongly contributed to striking the right tone and balance of the new logo design, combined with a custom illustration (by Jason Klapak also of RFX) in the form of a promotional poster, cemented an exciting new creative identity platform for the club.

Response to the poster and new identity was overwhelming and helped Calgary BMX Racing present the best-attended and most successful BMX event ever held within the province of Alberta. Lance Mottershead, president of Calgary BMX Racing commented; “the on-point reinvention of the identity greatly advanced recognition of our club and brought a legitimacy to sport that hasn’t been recognized since it’s inclusion in the 2008 Beijing Summer Olympic Games”.

In early 2011 RFX was once again engaged to further broaden the Calgary BMX Racing brand by completely rebuilding the club’s stale and ineffective website.

Launched May 1^st, the new website is proving to be a most effective information tool for both new recruits and returning club members. With vastly improved functionality, clean interface and intuitive navigation, the Calgary BMX Racing website sets a new standard in not-for-profit sport organization communications.

“I am genuinely impressed with the work from this year’s REBRAND 100 Global entrants,” said Callison Executive Vice President and 2010 juror, Paula Stafford. “It is apparent companies are working hard to provide a 360 degree, comprehensive brand language. They see the value and strength of consistency, clarity of identity and message in reaching their respective audiences. Some entries were spot on in connecting with their targeted customers, patients and clients.”

To select winners, a new, international panel of industry experts convenes yearly to review the best of the submissions. They consider “before” and “after” images of brand transformations with written summaries. Emphasis was on executed strategy that made an emotional connection, and met the stated objectives and needs of the identified target market. Jurors were unaware of the brand strategist’s name and size when reviewing the projects. Consequently, a small consulting firm had as much opportunity to be selected as did global organizations.

Over 36 industries and 29 countries are represented among the 2010 winners. They ranged from the City of Pula’s Office of Tourism in Croatia to Nike, and Walmart, the worlds largest retailer. Some of the competing brand consultants included Interbrand, Radley Yeldar, Lippincott, and Siegel+Gale, in addition to in-house teams, small agencies, and representatives of multinational corporations. The rebrand could have been an enterprise-wide effort, a change in a single brand component, or a brand extension.

The 2010 panel of 10 included Friederike Biegel, Director of Strategy, Peter Schmidt Group in Germany; Founder, Director & Principal Designer; Ashwini Deshpande of India-based Elephant Strategy + Design; Uche Nworah, Channel Brand Manger for Glo; Andrew Gorman, Creative Director, Radley Yeldar, and Kit Hinrichs, former Pentagram Partner and founder Studio-Hinrichs.

About The AGRI-TREND Group of Companies.
AGRI-TREND has 4 main operating divisions servicing agricultural clients across Canada, the US and as far away as Australia. AGRI-TREND has expertise in Agronomy, Carbon Credits, Grain Marketing, and Precision Farming. In addition, they have also developed an industry leading data management platform, tailored exclusively for their clients. To learn more about AGRI-TREND, visit them online at www.agritrend.com.

About REBRAND™ and the REBRAND 100® Global Awards:
REBRAND™ is the first, and only expert-led, global resource focused on brand transformations. Its REBRAND 100® Global Awards, is the highest, recognition for excellence in brand repositioning. Featured in such media as The Wall Street Journal, CNN Money, BusinessWeek, and Yahoo! Finance, the annual awards has entry deadlines in late September. View case studies from numerous industries at www.rebrand.com

What’s really exciting about this program for our customers is that we provide the service on a fixed fee monthly basis, so all of your costs (marketing, strategic, interactive, branding, writing and so on) are amortized throughout the year. Fixed costs can be critical in helping to smooth out budget wrinkles which can make effective market timing difficult, and gives you a steady partner to focus on your marketing initiatives (both on and offline) while you focus on the other parts of your business. Check out more info on the program by clicking here!

Recently, they have expanded into three separate divisions to meet the needs and demands of a growing market: Energy, Bio-Diesel and Ethanol, creating value for its shareholders through a blended business development strategy of exploration and production.

To accommodate this growth, blue-horizon.ca was recently revamped by RFX to showcase the mandate and vision behind each one of the divisions. In years past, RFX also developed the corporate identity and brand architecture for the Blue Horizon Group of Companies.
Click here to view the website!

First order of business was to identify and articulate Spira’s brand promise. This meant distilling the essence of the brand’s benefits that customers could expect at every interaction in a few succinct sentences. The result led to the corporate battle cry of Data is our passion, success is our standard™.

Next, RFX developed a creative platform around the theme of Enlightenment from which to communicate the brand promise and to infuse personality into the brand. An integrated and targeted advertising plan, consisting of print, online and out-of-home media, was established and focused around directing traffic to a campaign-specific micro site (www.wirelessfieldticking.com). Preliminary results are promising, with the microsite already driving a significant increase in traffic to Spira’s corporate site.

As a leader in its industry, Spira’s automated ticketing software provides the energy services industry with a reliable wireless and paperless field ticketing system that streamlines business processes and delivers immediate benefits to its customers’ bottom line.

Concord’s unprecedented growth in the last year saw them grow from 53 rigs to 140 active rigs through the acquisitions of Grizzly Well Servicing, Poncho Well Servicing and Hi West Well Servicing, making them one of the largest and most distinguished well servicing companies in North America. This new growth called for a new approach to the website and an overall update from its last major site implementation in 2002.

This latest asset for Concord Well Servicing features a robust content management system, allowing a multitude of users to easily update rig inventories, news and career postings from anywhere in the world, anytime, all administered from a central location. This means a quicker reaction to changing information, and regularly contributed new content to keep the site relevant and accurate.

In addition to the content management system, the site features a new contextual user navigation, downloads section for video and other assets, as well as a greatly improved Rig Inventory display and management system.

Concord Well Servicing is a Subsidiary of Calgary based CCS Income Trust (TSX: CCR.UN). Concords’ new site can be viewed at www.concordwell.com.