Every once in awhile you come across some information that you just need to share with everyone you can. Recently, I read the book “Made to Stick” by Chip and Dan Heath, and thought it was a fantastic insight into the practical idea of making ideas more memorable and give them more traction. What I particulary enjoyed about this read is that the ideas can be applied anywhere, business (marketing, branding, business development, product development and so on) as well as everyday life. It helps us become become better communicators, and thus get more buy in to our ideas. An absolute must read if you are ever in a position to communicate and articulate an idea to customers, partners, stakeholders, friends etc. You can order it online from Chapters or find it your local book store.