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Leaders in Brand Transformation™

Archive for June, 2010

Great Brands don’t suck

June 16th, 2010 by Dan Bergeron - Filed Under: Brand Experience, Brand Identity, Marketing

I recently attended the Art of Marketing (#taom) conference here in Calgary, and had a chance to take in some amazing speakers discussing the latest in marketing trends and creativity. One of the thoughts that stuck with me was ‘The path to building a great brand starts with not sucking’. Yes folks, I also believe it is just that simple. You can only live behind a veil of beautiful design for so long until suckiness starts to ooze through if you aren’t sincere in your actions, and committed to providing quality in both your product and your customer experience.

Thanks Art of Marketing!


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